About us

Our Story

At four years of age, the Founder and Managing Director of the Elite Tennis and Sports Programme CIC, John Powell, was taken into the care of Social Services. As an abandoned child he faced uncertainty and difficult challenges. Despite the obstacles and often traumatic experiences John demonstrated extraordinary resilience and, with help from friends, turned his life around

A few years ago John's passion for tennis led him from being an average player to winning tournaments. The lessons he learned on the way taught John many things about himself. He realised his experiences and knowledge could help children, especially those who have had similar experiences to himself. 

Finding the passion

Knowing how sport had helped him, John felt strongly that the benefits he had gained, would undoubtedly help children find their own path in life.

John applied the same determination and passion to gaining professional and academic qualifications. Using this knowledge and skills, and combining this with his own experiences, John and his Team have developed sporting programmes that allow children, of all abilities, to take part in sports. 

The benefits of the Elite Tennis and Sports Programme CIC go much further than getting fit and having fun. Though make no mistake, that is a huge part of what we do. It's really important to us that we help all the children we work with to find the same passion, and they take the knowledge and experiences they have gained with us, and apply them in their own lives.   

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ELITE TENNIS AND SPORTS PROGRAMME C.I.C. Registered in England & Wales. Company Number 16484733. Registered Office: Unit 14 Tower Street, Century Building, Liverpool, England, United Kingdom, L3 4BJ